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International Marketing Short Course Blunder
The book A Short Course in International Marketing Blunders shows how a US corporation`s (Coleco) attempt to ethnically stereotype American-Arabs caused its downfall. What landed on Coleco, however, wasn`t the issue of& ...
international marketing short course blunder
“The Jolly Green Giant” for Green Giant in Arabic directly translates to “Intimidating Green Ogre” (Source: White M. (2009) “A short course in international marketing blunders” Marketing mistakes made by companies that& ...
Free download ebook A Short Course in International Marketing Blunders pdf. Download free A Short Course in International Marketing Blunders Michael White pdf chm epub format. Download free ebooks rapidshare, usenet& ...
It seems unfair to laugh, but in reality even the tiniest of errors in a business translation service can completely shift the meaning, and indeed often make a marketing campaign more detrimental than promotional. ... Although most people would probably be able to figure out for themselves that `crap` was of course supposed to be `crab`, it doesn`t do much for the professional integrity of a restaurant, and this very clearly illustrates why a professional business translation& ...
The book A Short Course in International Marketing Blunders shows how a US corporation`s (Coleco) attempt to ethnically stereotype American-Arabs caused its downfall. What landed on Coleco, however, wasn`t the issue of& ...
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